“Ghalichi Glam is unapologetic,” she told me. “Big hair, ultra glam makeup and sky-high heels. Trends and emulating style icons is fun, but it’s important to be unique.”
That uniqueness (and the demand for it) led her to launch WantMyLook, an eComm platform where her legions of fans can turn that “want” into “have.” I caught up with Ghalichi to learn more about how to brand (and buy) with the best of them.
Julie Bensman: Where did the idea for WantMyLook come from?
Lilly Ghalichi: WantMyLook was born because I wanted to give girls an opportunity to dress fashionable and have the “Ghalichi Glam” look without having to spend a lot of money. My most commonly asked question on social media is, “Where did you get that outfit?” I didn’t want the answer to always be some unattainable brand to the average girl, so I decided to create a fashion line where girls could get fabulous fashion for less.
JB: You are best known for Shahs of Sunset, but you’re also a licensed attorney with your own swimwear line, right? How do you keep balance between all of your different projects?
LG: It’s difficult! I don’t practice law anymore, so at least I don’t have that stress. I do have a swimwear line, as well as an eyelash line and hair extension line (plus WantMyLook). It’s a lot to handle, but I love creating things and working, so none of it is really “work” to me. I just try my best to plan days in advance.
JB: What can we find in your purse at any given moment?
LG: You might be surprised! My must-have items include sanitizing wet wipes (I’m a total germaphobe), lip gloss, a backup cell phone charger, hairbrush, hairspray (I know lol), folding flats (I can only last in heels for so long!) and pen/paper.
JB: What’s your secret talent?
LG: Many people don’t know this, but I am an exceptional cook. I can try to cook something I’ve never cooked before, without a recipe or any guidance, and it will turn out incredible. But just because I can, doesn’t mean I will!
JB: What’s the best piece of style advice you’ve ever received?
LG: I remember being a little girl in elementary school and telling my mom that all the popular girls in my class were wearing a certain thing, so I needed to wear that, too. She looked at me and told me that fashion is not something to be followed, and that I should wear whatever makes me happy.
JB: What’s the last thing you googled?
LG: 90s supermodels. I miss the era of the supermodel.
