Chemena Kamali continues to overhaul Chloé, in an attempt to return the French fashion house to its former glory. Following on from the immense success of Kamali’s debut Fall 2024 outing as creative director during Paris Fashion Week, we’ve got a clear understanding of the direction Kamali is taking. The unveiling of a Pre-Fall 2024 collection and accompanying advertising campaign have since followed, and the Chloé Resort 2025 collection just dropped. Again, it’s an overload of 70s eccentricity and big on boho-chic. Inspired by the archives, Kamali is still paying homage to the late Karl Lagerfeld who served as Chloé creative director from 1963 to 1983 and 1992 to 1997 for a covetable collection of blouses, billowing dresses, leather shorts, gold lamé tunics, and checkered blazers.
Read below the reactions of theFashionSpot’s forum members:
“Who did the styling ? That’s not good at all and too much bags. They are not even good bags.” [GivenchyAddict]
“Wow, this is kind of brutal. The images against black look like a Kohls campaign from 2008. Nobody is checking for baby doll dresses in 2024. All that is missing is a boot leg Miu Miu sparrow print and an owl necklace.” [TianCouture]
“It feels very disjointed and quite Junior even if her vision for Chloe is right. The styling is terrible…” [Lola701]
“Presentation makes it look like Forever 21.” [Urban Stylin]
“This look is already getting tired.” [Kennnnn]
“A never-ending loop of ruffles, flou, fringes; and the rest of boho crap. Chloé is now Cliché.” [jeanclaude]
“Those sneakers, the yellow leather shorts and the baby doll dresses I can’t stand. They tried for a care-free “just threw this on” kind of styling but it doesn’t work. Ends up being all over the place. The bags aren’t the greatest, but I’ve also seen worse.” [Cocteau Stone]
“Hopefully Chemena Kamali has more up her sleeves for the upcoming shows. Unless it will get one-note quick.” [tourbillions]
See all the looks from the Chloé Resort 2025 collection and join the conversation, here.
