Fashion x technology is the new black, made clear by Samsung’s collaboration with fashion-forward youngster Bec & Bridge for a fluid six-piece capsule collection.
The Aussie fashion label have enlisted Nadia Fairfax as the face of the collection, taking the range to the next level with the perfect digital-savvy, blogger-of-the-moment “it” girl.
The collection is a galactic masterstroke for the three powerhouse brands in the midst of the fashion industry’s changing face, with the combination of midnight colours and gold metallics giving the collection a colour pallete representative of the night sky, while soft cosmic prints and effortless shapes are a reflection of the elegant, soft curves of the Samsung Galaxy.
With the industry currently at the forefront of a fashion technology revolution, it seems almost natural for Bec & Bridge to be a step ahead with this kind of collaboration, thanks to the design duo’s international recognition for their finger-on-the-pulse innovation.
The range embraces all that is the Samsung Galaxy and creates a new persona for Bec & Bridge’s sophisticated, tech-chic woman. Snap up a piece for yourself from today, October 27, over at Bec & Bridge’s online store.
Photos courtesy of Bec & Bridge
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